Pride, William M. <br/><br/>
Marketing concepts and strategies / 
William M. Pride, O.C. Ferrell. 
 - 2000 e[d]. 
 - Boston :  Houghton Mifflin,  c2000. 
 - 1 v. (various pagings) :  col. ill., col. maps ;  29 cm. 
 - 658.8 .
<br/><br/>Includes bibliographical references (p. G-21 to G-40) and indexes. 
<br/><br/><label>ISBN: </label>0395974844 (Library edition) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8