TY  - BOOK
AU  - Kotler,Philip
AU  - Lamb,Charles
AU  - Ferrell,O.C.
TI  - Strategic marketing for nonprofit organizations: cases and readings 
SN  - 0-13-851312-0
PY  - 1987///
CY  - Englewood Cliffs, NJ
PB  - Prentice-hall, Inc.
KW  - Marketing
KW  - Case studies
KW  - Corporations, Nonprofit
ER  -