TY  - BOOK
AU  - Raju,Jagmohan Singh
AU  - Zhang,Z.John
TI  - Smart pricing: How Google, Priceline, and leading businesses use pricing innovation for profitability 
SN  - 9780131494183 (hbk.)
PY  - 2010///
CY  - Philadelphia, Pa.
PB  - Wharton School
KW  - Pricing
ER  -