Raju, Jagmohan Singh,  1954- <br/><br/>
Smart pricing :  How Google, Priceline, and leading businesses use pricing innovation for profitability / 
Jagmohan Raju, Z. John Zhang. 
 - Philadelphia, Pa. :  Wharton School,  2010. 
 - xii, 212 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780131494183 (hbk.) 013149418X (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.