TY - BOOK AU - Cardone,Grant TI - If you're not first, you're last: Sales strategies to dominate your market and beat your competition SN - 9780470624357 (cloth) PY - 2010/// CY - Hoboken, N.J. PB - Wiley KW - Success in business KW - Strategic planning KW - Organizational learning N1 - Includes index; Four responses to economic contractions ; Power base reactivation ; Past client reactivation ; The most effective call to advance and conquer ; Converting the unsold ; Multiply through existing clients ; Delivering at "wow" levels ; The importance of price ; Activate second sale to boost profits ; The value-added proposition ; Act hungry ; Expand acceptable client profile ; Effective marketing campaigns ; Repackaging for increased profits ; The power schedule to advance and conquer ; An advance-and-conquer attitude ; Your freedom financial plan ; The most important skill to advance and conquer ; The unreasonable attitude ; How tor guarantee your position ER -