TY  - BOOK
AU  - Lewis,Herschell Gordon
TI  - How to make your advertising TWICE as effective at HALF the cost
SN  - 0-933-89387-6
PY  - 1990///
CY  - Chicago
PB  - Bonus Books
KW  - Advertising
N1  - Originally published: Chicago : Nelson-Hall, c1979; Includes bibliographical references and index
ER  -