TY  - BOOK
AU  - Hawkins,Del I.
AU  - Tull,Donald S.
TI  - Essentials of marketing research
SN  - 0-02-351831-6
PY  - 1994///
CY  - New York, N.Y., Toronto
PB  - Macmillan Publ. Co., Maxwell Macmillan Canada
KW  - Marketing research
KW  - Marketing
N1  - Includes appendix and index
ER  -