Hawkins, Del I. <br/><br/>
Essentials of marketing research / 
Del I. Hawkins, D.S. Tull. 
 - New York, N.Y. ;  Toronto :  Macmillan Publ. Co.  Maxwell Macmillan Canada,  1994. 
 - xiii, 557, [17] p. ;  26 cm. 
<br/><br/> Includes appendix and index 
<br/><br/><label>ISBN: </label>0-02-351831-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing