TY  - BOOK
AU  - Bateman,Thomas S.
AU  - Fandt,Patricia M
AU  - Zeithaml,Carl P.
TI  - Management: Function and strategy 
SN  - 0-256-05734-6
PY  - 1990///
CY  - Homewood, Boston
PB  - Irwin
KW  - Management
KW  - Marketing decision
KW  - Nature of marketing
N1  - Includes appendix, glossary, indexes
ER  -