Management :  Function and strategy / 
 Study Guide for use with management function and strategy 
Thomas S. Bateman, Carl P. Zeithaml; Patricia M. Fandt. 
 - Homewood ;  Boston :  Irwin,  1990. 
 - 128 p. 
<br/><br/> Includes appendix, glossary, indexes 
<br/><br/><label>ISBN: </label>0-256-05734-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Marketing decision Nature of marketing