Eastman, Susan Tyler. <br/><br/>
Broadcast/cable programming :  strategies and practices / 
Susan Tyler Eastman, Sydney W. Head, Lewis Klein. 
 - 3rd ed. 
 - Belmont, Calif. :  Wadsworth Pub. Co.,  1989. 
 - xiii, 583 p. :  ill. 
 - Wadsworth series in mass communication .
<br/><br/>Bibliography: p. [549]-564. 
<br/><br/><label>ISBN: </label>0-534-09354-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Planning.<br/>Radio programs--Planning.