Dalrymple, Douglas J.
Marketing management : text and cases /
D.J. Dalrymple, L.J. Parsons.
- 6th ed.
- New York : Wiley, c1995.
- x, 984, P-1, I-11 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471552550
Marketing--Management.
Marketing--Management--Case studies.