Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1996. - xxii, 682 p. : col. ill. ; 27 cm. - 658.8/342 .

Includes bibliographical references and index.

013365768X 013367939X (pbk.)


Consumer behavior.

658.8/342