TY  - BOOK
AU  - Hennessey,Hubert D.
AU  - Jeannet,Jean-Pierre
TI  - Global marketing strategies
SN  - 0395628393
PY  - 1984///
CY  - Boston, London, Melbourne
PB  - Houghton Mifflin Co.
KW  - Global marketing
KW  - Strategies
ER  -