TY  - BOOK
AU  - Berkowitz,Eric N.
AU  - Kerin,Roger A.
AU  - Hertley,Steven W.
AU  - Rudelius,William
TI  - Marketing
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. [731]-752) and indexes
ER  -