Marketing / 
Eric N. Berkowitz ... [et al.]. 
 - 4th ed. 
 - Burr Ridge, Ill. :  Irwin,  1994. 
 - xxviii, 787 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. [731]-752) and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.