TY  - BOOK
AU  - Lacy,Stephen
AU  - Sohn,Ardyth Broadrick
AU  - Wicks,Jan LeBlanc
TI  - Media management: a casebook approach 
SN  - 0-8058-0659-8 (cloth)
PY  - 1993///
CY  - Hillsdale, N.J.
PB  - L. Earlbaum Associates
KW  - Mass media
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. 372-383) and indexes
ER  -