Media management : a casebook approach /
Stephen Lacy, Ardyth B. Sohn, Jan LeBlanc Wicks ; contributing authors, George Sylvie, Angela Powers, Nora J. Rifon.
- Hillsdale, N.J. : L. Earlbaum Associates, 1993.
- xiv, 391 p. ; 25 cm.
- Communication textbook series .
Includes bibliographical references (p. 372-383) and indexes.