TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Foundations of marketing
SN  - 9780618705009
PY  - 2007///
CY  - New York, Boston
PB  - Houghton Mifflin Company
KW  - Accounting
N1  - On the cover: Foundations of marketing : Instructor's copy
ER  -