Pride, William M. <br/><br/>
Foundations of marketing / 
William M. Pride , O.C. Ferrell. 
 - 2nd ed. 
 - New York ;  Boston :  Houghton Mifflin Company,  2007. 
 - 537 p. 
<br/><br/> On the cover: Foundations of marketing : Instructor's copy 
<br/><br/><label>ISBN: </label>9780618705009  0618705007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Accounting