TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communications in Advertising and promotion
SN  - 0324408080
U1  - 658.8 
PY  - 2007///
CY  - Mason, OH
PB  - Thomson/South-Western
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes bibliographical references and indexes
ER  -