TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research essentials
SN  - 0471448451
U1  - 658.8 
PY  - 2004///
CY  - Hoboken, NJ
PB  - J. Wiley
KW  - Marketing research
N1  - "SPSS student version 11.0 for Windows"--CD-ROM; Includes bibliographical references (p. 8-14 of the 3rd group) and index
ER  -