Cases in strategic marketing / 
[Ed. by] Linda E. Swayne, Peter M. Ginter. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1989. 
 - xxi, 728 p. :  ill. ;  24 cm. 
 - 658.8/02 .
<br/><br/>Includes bibliogr. references. 
<br/><br/><label>ISBN: </label>0131163361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8/02