Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora. 
 - 7th ed. 
 - Homewood, IL :  Irwin,  1990. 
 - xxiii, 870 p. :  ill. ;  24 cm. 
 - 658.8/48 .
<br/><br/>Includes bibliogr. references (p. 846-852) and indexes. 
<br/><br/><label>ISBN: </label>0256079536 0256083975 (Int'l student ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.8/48