CIM.  Tutorial Text : Diploma.  Paper 12,  Strategic Marketing Management: Analysis and Decision : 

 - London :  BPP Publ.,  1998. 
 - 666 p. 
<br/><br/><label>ISBN: </label>0-7517-4075-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management