CIM.  Practice & Revision Kit : Advanced Certificate.  Paper 8,  Marketing Operations : 

 - 5th ed. 
 - London :  BPP Publ.,  1998. 
 - XX, 198 p. 
<br/><br/><label>ISBN: </label>0-7517-4957-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management