CIM.  Practice & Revision Kit : Certificate.  Paper 2,  Understanding Customers : 

 - 4th ed. 
 - London :  BPP Publ.,  1998. 
 - XVIII, 181 p. 
<br/><br/><label>ISBN: </label>0-7517-4951-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management