CIM.  Practice & Revision Kit : Diploma.  Paper 11,  Strategic Marketing Management: Planning & Control : 

 - London :  BPP Publ.,  1998. 
 - 224 p. 
<br/><br/><label>ISBN: </label>0-7517-4960-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management