CIM.  Practice & Revision Kit : Diploma /  Paper 9,  Marketing Communications Strategy : 
Chris Fill, Alan Pulford. 
 - 4th ed. 
 - London :  BPP Publ.,  1998. 
 - XXIV, 240 p. 
<br/><br/><label>ISBN: </label>0-7517-4958-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management