CIM.  Study Text : Advanced Certificate.  Paper 5,  Promotional Practice : 

 - 5th ed. 
 - London :  BPP Publ.,  1998. 
 - XVI, 310 p. 
<br/><br/><label>ISBN: </label>0-7517-4068-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management