CIM.  Study Text : Diploma.  Paper 9,  Marketing Communications Strategy : 

 - 5th ed. 
 - London :  BPP Publ,  1998. 
 - XIV, 352 p. 
<br/><br/><label>ISBN: </label>0-7517-4072-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management