CIM.  Study Text : Diploma.  Paper 11,  Strategic Marketing Management. Planning and Control : 

 - London :  BPP Publ,  1998. 
 - XVIII, 542 p. 
<br/><br/><label>ISBN: </label>0-7517-4074-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management