CIM.  Study Text : Advanced Certificate.  Paper 7,  Effective Management for Marketing : 

 - London :  BPP Publ.,  1998. 
 - XVI, 348 p. 
<br/><br/><label>ISBN: </label>0-7517-4070-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management