CIM.  Study Text : Diploma.  Paper 10,  International Marketing Strategy : 

 - London :  BPP Publ,  1998. 
 - XVIII, 362 p. 
<br/><br/><label>ISBN: </label>0-7517-4073-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management