Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick. 
 - 6th ed. 
 - Belmont, CA :  Wadsworth Pub.,  2000. 
 - xi, 499 p. :  ill. 
 - 302.2/07 .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0534560075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research.
<br/><br/><label>Dewey Class. No.: </label>302.2/07