ACCA.  Study Text : Professional.  Paper 12,  Management and Strategy : 

 - London :  BPP Publ.,  1998. 
 - XXX, 678,[4] p. 
<br/><br/><label>ISBN: </label>0-7517-0137-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management