Vivian, John. The media of mass communication / John Vivian. - 4th ed. - Boston : Allyn and Bacon, 1997. - xviii, 526 p. : ill. (some col.), col. map. - 302.23 . Includes bibliographical references and index. ISBN: 020519432X Subjects--Topical Terms: Mass media. Dewey Class. No.: 302.23