ICSA.  Study Text : Professional Stage.  Paper 15,  Company Secretarial Practice : 

 - 4th ed. 
 - London :  BPP Publ.,  1998. 
 - XII, 442 p. 
<br/><br/><label>ISBN: </label>0-7517-5094-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management