ICSA.  Study text : Pre-professional.  Paper 9,  Managing Information Systems : 

 - London :  BPP Publ.,  1998. 
 - 384 p. 
<br/><br/><label>ISBN: </label>0-7517-5088-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management