ICSA.  Study Text : Foundation.  Paper 5,  Information Systems : 

 - London :  BPP Publ.,  1998. 
 - XVI, 322 p. 
<br/><br/><label>ISBN: </label>0-7517-5084-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management