Taylor, Derek, 1932 Aug. 5-

Hospitality sales and promotion : strategies for success / Hospitality sales & promotion Derek Taylor. - Oxford ; Boston : Butterworth-Heinemann, 2001. - xv, 320 p. : ill. ; 22 cm. - Professional hospitality guides .

Includes bibliographical references (p. [313]-314) and index.

0750649860


Hospitality industry--Marketing.
Hospitality industry--Management.