TY  - BOOK
AU  - McKenna,Regis
TI  - Real time: preparing for the age of the never satisfied customer 
SN  - 0-87584-794-3
PY  - 1997///
CY  - Boston, MA
PB  - Harvard Business School
KW  - Sociology
KW  - Real-time data
N1  - Appendix pp.177-182; Index pp. 189-201
ER  -