Choice models for buyer behavior /
Editor : Leigh McAlister.
- Greenwich, Conn. : JAI Press, 1982.
- xviii, 349 p. : ill. ; 24 cm.
- Research in marketing. Supplement ; 1 (1982). .
- 658.8/342/0724 .
- Research in marketing. Supplement ; 1. .
Includes bibliogr. references
0892322675
Consumer behavior--Research--Mathematical models.
Motivation research (Marketing)--Mathematical models.
Consumers' preferences--Mathematical models.
658.8/342/0724