TY  - BOOK
AU  - Arens,William F.
AU  - Bovee,Courtland L.
TI  - Contemporary advertising
SN  - 025613412X
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Advertising
N1  - Bovee's name appears first on previous editions; Includes bibliographical references and indexes
ER  -