TY - BOOK AU - Thompson,Arthur A. AU - Gamble,John AU - Strickland,A.J. TI - Strategy: winning in the marketplace : core concepts, analytical tools, cases SN - 0072847700 (alk. paper) U1 - 658.4/012 21 PY - 2004/// CY - Boston, Mass. PB - McGraw-Hill KW - Strategic planning KW - Industrial management KW - Conglomerate corporations KW - Management KW - Case studies N1 - Includes indexes ER -