Chains of gold : Marketing the ratings and rating the markets /
by Karen S. Buzzard.
- Metuchen, N.J. : Scarecrow Press, 1990.
- xi, 214 p. ; 23 cm.
- 38 .
Includes bibliographical references (p. 179-194) and index.
081082356X (alk. paper)
Television programs--Rating--History.--United States Radio programs--Rating--History.--United States Television viewers--Measurement--History.--United States Radio audiences--Measurement--History.--United States