Pocket marketing. 

 - London :  Profile Books in association with The Economist,  1997. 
 - vi, 192 p. ;  20 cm. 
<br/><br/> Contributors, Tim Hindle, Michael Thomas. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>186197020X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.