TY  - BOOK
AU  - Friedman,Lawrence G.
TI  - Go-to-market strategy: advanced techniques and tools for selling more products, to more customers, more profitably 
SN  - 0750674601
PY  - 2002///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes bibliographical references and index; Machine generated contents note: 1 A brief tour of the issues and opportunities 1 -- 2 The ten commandments of going to market 27 -- 3 Targeting the right markets 71 -- 4 Aligning with your customers 113 -- 5 Choosing the right channels and partners 151 -- 6 Rethinking your products and value proposition 203 -- 7 Putting it all together: the integrated multi-channel model 227 -- 8 Getting started: the ninety-day go-to-market action plan 269
ER  -