Jain, Subhash C. <br/><br/>
Marketing Planning & Strategy / 
Subhash C. Jain. 
 - 5th ed. 
 - Cincinnati, Illinois :  South-Western College Publ.,  1997. 
 - XVIII, 844 p. 
<br/><br/><label>ISBN: </label>0-538-85283-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management