Cravens, David W.

Strategic marketing / David W. Cravens, Nigel F. Piercy. - 7th ed. - Boston : McGraw-Hill Irwin, c2003. - xviii, 843 p. : ill., maps ; 26 cm. - McGraw-Hill/Irwin series in marketing . - 658.8/02 .

Includes bibliographical references and indexes.

0072466650 (student : alk. paper) 0071151613 (international : alk. paper)


Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

658.8/02